Teufel

Window and In-Store Concept

Teufel asked us to develop a window and in-store graphic concept for their Raumfeld range of wireless speakers, to be implemented in their showroom at Bikini House in Berlin. The concept had to reflect the minimal aesthetic of the Raumfeld sub-brand and also had to communicate the flexibility afforded by the wireless system. Our solution used minimal illustrations milled into LED-lit, floating acrylic panels for the windows and foil graphics for the interior walls, providing a subtle yet effective backdrop to showcase the products.
There are three responses to a piece of design - yes, no and WOW! Wow is the one to aim for.
Milton Glaser

Project Details

Project
Window and In-Store Concept
Year
2015
Client
Teufel
Expertise
windows & installations, visual merchandising, pos & instore graphics
Industry
electronics, retail