Window Concept

CHRIST tasked us with the creation of an entirely new set of window and in-store displays for the launch of their luxury jewelry brand - Atelier Eqla. Atelier Éqla defines itself as the next generation of diamond jewelry for a contemporary woman. The concept had to be modern, elegant and natural. Our approach to the form and materials was inspired by the campaign photoshoot which took place on the Cyclades islands in Greece. Off-white stone elements milled from mineral composite combined with a backdrop in Yves Klein blue provided a fitting and unique "landscape" to present the full range of jewelry.