Christ
Campaigns
Our 2016/17 brand campaign for CHRIST consisted of a photo shoot and a Christmas TV ad production. Designer Guido Maria Kretschmer and seven different models, reflecting the various CHRIST consumer groups, were staged in different settings. Films and images were used in-store at all CHRIST branches throughout Germany, on TV, online and in advertising (OOH campaigns).
One eye sees, the other feels
Project Details
- Project
- Campaigns
- Year
- 2016
- Client
- Christ
- Expertise
- consulting & strategy, brand identity & communication, film & photography, windows & installations, visual merchandising, pos & instore graphics, production & rollout
- Industry
- fashion, retail, watches & jewelry
- Credits
Photography: Christoph Musiol, Making-of Video: Roddy Ziebell