Douglas Re-Fit Frankfurt Zeil Displays

In 2018 we were asked by Douglas to create new POS displays for their cosmetics range for the refit of their Frankfurt Zeil flagship store. The task was to create a premium shopping experience and support several different product areas: natural world, lab cosmetics, lab beauty and skin experts. Different display materials, combined with various props and plants were selected to fit with the character of each area, adding an element of storytelling to the visitor experience.