Corporate Identity

Genesis Mannequins is one of the largest manufacturers of mannequins worldwide. We were tasked with the development of a new corporate design that would reflect the new market positioning of the brand. This covered print and online communication as well as a completely new imagery concept. The styling and photography presented the mannequins in a very lifelike way to provide an emotional touch to contrast with the clean and pure corporate design. We collaborated the fashion trending agency Exalis, who provided us with insights and inspiration into future macro trends for the Genesis stylebook.