Heimtextil Theme Park

We partnered with Parisian trending agency Carlin to develop an exhibition space (approximately 4600 sqm) showcasing textile and material trends at Heimtextil in Frankfurt, the leading global trade fair for the textile industry. The idea was to create a "theme park" experience for the visitors, made up of several unique pavilions surrounding a central trending area. Each pavilion represented a particular topic such as transport, retail or hospitality while the trending area covered cultural, planetary, natural and virtual textile and material trends. The result was an engaging experience that allowed visitors to explore the area in an organic and unique way.