MINI
Pop-Up Store London Westfield
The MINI pop-up store at London's Westfield presented one of our most demanding projects to date. Tasked with presenting the full spectrum of the MINI brand – from its iconic cars to parts & accessories and lifestyle collections – within a modest 180 square meters, we faced a significant challenge. Despite the tight deadline of just three months from initial concept to store opening, we embraced the opportunity to innovate.
MINI empowered us to elevate the brand and its product range through inventive installations. Leveraging this creative liberty, we crafted unique LED light and product display at the store's entrance and transformed a standard presentation for parts and accessories into visually captivating work of art – perfect for capturing selfies and engaging customers. Utilizing state-of-the-art technologies such as car configurators, virtual mirrors, and immersive sound and scent experiences, we crafted an environment that left a lasting impression on visitors.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Project Details
- Project
- Pop-Up Store London Westfield
- Year
- 2012
- Client
- MINI
- Expertise
- consulting & strategy, stores & showrooms, windows & installations, visual merchandising, pos & instore graphics
- Industry
- automotive, retail