Our agency worked together with Berlin-based architects COORDINATION to develop a flagship showroom concept for Porsche. The pilot store was located in Beirut, Lebanon with an aim to roll out the concept at select locations worldwide. We were tasked with developing a visual merchandising and in-store communication strategy that would enrich the showroom experience and communicate key themes from Porsche heritage, lifestyle and accessories to the custom options available through their Exclusive Manufaktur.
The combination of 2D and 3D elements provides the customer with different layers of communication and interaction that is clear yet engaging. The retail guidelines we developed create a consistent overall visual framework that still allows dealerships to add a local and personal touch to their showrooms.