Porsche Design

Porsche Design x Puma

For the launch of the PORSCHE DESIGN x PUMA apparel collection, we created a window that reflected both brands' shared values of technological innovation and active lifestyle.
The concept was based on a sculpted parametric design with a backlit gradient based on colour accents from the sportswear collection. The laser-cut panels are layered to create a dynamic 3D wall that emphasises speed and dynamism through notions of turbulent flow. The impression the viewer gets changes as they walk past the installation, further enhancing the sense of movement.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Ferdinand Porsche

Project Details