In 2016 PUMA reopened their store in Berlin's fashionable Hackescher Markt. The brand wanted to showcase their new store concept and asked us to develop a statement piece for the store. The result was a unique display that used analog flip-dot technology to run a series of fun low-res animations with store information and segments on key PUMA assets such as Usain Bolt, Rihanna and Boris Becker.
In 2016 PUMA reopened their store in Berlin's fashionable Hackescher Markt. The brand wanted to showcase their new store concept and asked us to develop a statement piece for the store. The result was a unique display that used analog flip-dot technology to run a series of fun low-res animations with store information and segments on key PUMA assets such as Usain Bolt, Rihanna and Boris Becker.