Ruhr Tourismus

In 2019, Ruhrtourismus GmbH launched the RuhrKulturCard to promote the prominent cultural networks in the Ruhrgebiet metropolitan area, comprising of 11 theatres, 20 museums and 5 festivals. We developed a 360° communication concept: is the digital cultural travel guide through the metropolitan region that combines location tips with the current event calendar and ticket information. Together with the printed and the ruhrkultur.card for free / reduced tickets, it is the perfect companion to explore the exciting art scene and industrial heritage of the area.

Design creates culture. Culture shapes values. Values determine the future.
Robert L. Peters

Project Details