VW DRIVE.Store

In collaboration with the Volkswagen Group’s DRIVE team and the architects KOOPA, we were privileged to contribute to the development of the new VW DRIVE.Store — a concept store nestled within the DRIVE. Volkswagen Group Forum, situated in the heart of Berlin Mitte. Our role involved curating and enhancing the merchandise product range to enable a broader target audience reach and to craft an engaging product portfolio and presentation. Existing interior components underwent repurposing and expansion through the seamless integration of modular showcases. The product presentation was specifically tailored to all furniture elements to ensure the best presentation possible, with specifically designed product displays strategically creating focal points. The presentation is further elevated by POS visuals defining distinct areas within the store and presenting the Love Brand VW in a dynamic and interesting way.