„Big City Styles“ highlights Wempe’s jewelry collection by connecting them with the modern aesthetic of the iconic styles of major metropolises like Berlin, New York and Paris. Shot in a studio equipped with large LED panels displaying cityscapes, models interacted dynamically with the visuals, creating a vibrant urban atmosphere. Using LED Panels, a super flexible set was created, making rearrangements, collages and panoramas possible. The 360-degree campaign, produced in collaboration with photographers and videographers, included films, campaign images, social media posts and webiste content.
People Production: The Shack, Photography: Tina Luther (People), Dirk Weyer (Still), Director: Kapturing (Sebastian Prince & Florian Hildebrandt), Reels: Axel Ebert