For the esteemed family business, Wempe, based in Hamburg, we crafted an inspiring campaign centered around the captivating life narratives of various personalities. With the theme “My Story, My Life,” we unveiled ten unique portraits throughout the year, offering a glimpse into the lives of these remarkable individuals, while establishing a meaningful connection with our client and their jewelry products.
The campaign included a wide range of online platforms, including the Wempe Website, Newsletters, YouTube, Facebook, and Instagram. Additionally, advertisements were strategically placed in well-known magazines such as Vogue, Instyle, and Madame. Moreover DooH formats were used throughout Germany, accompanied by Mailings as well as Shop Window and POS formats.
Reborn Classics 2022
People Production: Mercer Pulp Sales GmbH, Photography: Anna Daki (People), Stephan Gustavus (Still), Director: Caro Weller