In 2023, our collaboration with WEMPE continued under the new theme “The Art of Giving.” Our objective was to craft campaigns that celebrate the joy of giving by highlighting WEMPE’s timeless jewelry collections. This initiative resulted in the creation of four quarterly campaigns, each offering unique themes and product focal points. We used a variety of channels, including DooH locations across Germany, online platforms such as Instagram, Facebook, Newsletters, and the WEMPE Website, as well as traditional mailings and In-store & Shopwindow communication.
Our aim extended beyond engaging existing customers; we also sought to captivate new target demographics. Thus, we cultivated a modern and vibrant aesthetic, accentuating WEMPE’s elegance while emphasizing the product design and craftsmanship.