Braun

MultiQuick 9 Campaign

In late 2019, BRAUN entrusted us with crafting a marketing strategy for their household sector. This led to a social media campaign in 2020 for the launch of the BRAUN MultiQuick 9 hand blender set. Our strategy included several key components:

1- Target Audience Analysis

We began by identifying the target groups for the BRAUN MultiQuick 9 through a thorough analysis of customer data, research, and detailed analysis methods.

2- Cross-media approach

We developed three main films, each 27 seconds long, some of which were aimed at different target groups. Additionally, we created shorter versions (15 seconds and 6 seconds) in various formats (9:16 and 1:1).

3- Photo series

Alongside the films, we produced a series of photos to maximize our presence across diverse online channels and provide flexibility in our marketing efforts.

4- Recipe integration

To enhance the campaign, we developed a range of exclusive recipes tailored for BRAUN. These recipes showcased the versatility of the MultiQuick 9 and its accessories, complementing the different campaign spots.