Braun

MultiQuick 9 Campaign

At the end of 2019, we were approached by BRAUN to come up with a marketing strategy for their BRAUN Household division. Resulting from that in 2020 we developed a Social Media Campaign for the product launch of the BRAUN hand blender set MultiQuick 9.

1- Target Group Analysis

We started our Social Media Campaign by defining the target groups of the BRAUN MultiQuick 9. Using customer data and our own researched data and other analysis methods, we were able to determine the relevant target groups and address them accordingly.

2- Cross-media

The resulting three 27-second main spots were adapted to various online and social media formats, including a 20-and 15-second spot and a 6-second bumper ad.

3- Photo & video shooting

The film production and also an accompanying photo production was realized in collaboration with the production company PROFASHIONAL

4- Cooking recipes

To enhance and support the spots of the campaign we also developed a range of different recipes made with the new hand blender and its accessories.

Food brings people together on many different levels. It's nourishment of the soul and body; it's truly love
Giada De Laurentiis

Video spots

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Project Details

Project
MultiQuick 9 Campaign
Year
2020
Client
Braun
Expertise
Consulting & Strategy, Brand Identity & Communication, Film & Photography
Industry
Electronics