Braun
MultiQuick 9 Campaign
At the end of 2019, we were approached by BRAUN to come up with a marketing strategy for their BRAUN Household division. Resulting from that in 2020 we developed a Social Media Campaign for the product launch of the BRAUN hand blender set MultiQuick 9.
1- Target Group Analysis
We started our Social Media Campaign by defining the target groups of the BRAUN MultiQuick 9. Using customer data and our own researched data and other analysis methods, we were able to determine the relevant target groups and address them accordingly.
2- Cross-media
The resulting three 27-second main spots were adapted to various online and social media formats, including a 20-and 15-second spot and a 6-second bumper ad.
3- Photo & video shooting
The film production and also an accompanying photo production was realized in collaboration with the production company PROFASHIONAL
4- Cooking recipes
To enhance and support the spots of the campaign we also developed a range of different recipes made with the new hand blender and its accessories.
Food brings people together on many different levels. It's nourishment of the soul and body; it's truly love
Video spots
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Project Details
- Project
- MultiQuick 9 Campaign
- Year
- 2020
- Client
- Braun
- Expertise
- Consulting & Strategy, Brand Identity & Communication, Film & Photography
- Industry
- Electronics
- Credits
Production (Photo & Film): Profashional GmbH