Shop-in-shop Naturkosmetik

In 2015 we were asked by Douglas to create an 80 square meter shop-in-shop area for their natural cosmetics range. We had only six weeks from the briefing in March to the final installation on site in April in Frankfurt Zeil. The area was supposed to look distinctly different from the rest of the store. A combination of modified existing furniture elements and specially designed pieces was used to fit a new "natural" approach for space. Various props, plants and graphics enhancing the concept were added to create a harmonious and natural look and feel.

Design is to communicate, not just decorate.
Tony Stanton

Project Details