Interactive Mirror MEC Shanghai

German car-maker MINI opened its first brand “experience center” at the former Shanghai World Expo. Inside a 16-meter-high walkable sculpture, visitors got a glimpse of the company’s cutting edge models and brand history. We were tasked with a digital feature that fits the brand’s spirit perfectly: an interactive mirror that allows shoppers to virtually try the MINI fashion collection. On a 100 inch screen customers can drag and drop items on their image with gesture control. Through the social media options the mirror includes, shoppers can post their favorite outfits online and share them with friends.